A real must for fashion lovers!

If you are in Florence and a real fashion lover, LuisaViaRoma is a place you definitely must have been. Latest collections of the most beautiful fashion brands are here in an exceptional way.

LuisaViaRoma

The story begins in Paris when Luisa Jaquin opened a small straw hat boutique with her Florentine husband, Lido Panconesi. They eventually relocated to Florence, where Luisa opened a new hat boutique on Via Roma, 1930. Lido Panconesi slowly expanded the store’s inventory to include clothing, having built his own factory to produce them.

LuisaViaRoma was solidified as a family business when Luisa and Lido’s grandson, Andrea Panconesi flew to Paris on his first buying trip. He worked with established brands such as Balenciaga, Balmain, Givenchy and Saint Laurent also securing LuisaViaRoma as the first store in Europe to present Kenzo’s Fall/Winter 1968/69 collection.

Andrea continued to revolutionize the store, transforming LuisaViaRoma into the innovator it is today – scouting, discovering and propelling emerging new talents into global fashion brands. With the foundational belief that clients are looking for experiences rather than just products, LUISAVIAROMA continues to be an active pioneer in the fashion and luxury worlds. Today the store and site continue to run as a 100% family-owned business.

Check out their website for more information on: https://www.luisaviaroma.com/en-nl/